Coca Cola Research Council came to The Hugo Agency with over a years worth of research named “Small is the new big”. The report is aimed at assist retailers navigate the ever changing habits of the contemporary consumer. Previous reports were dry and lact visual engaagement. CCRRC wanted to create a report that was visually engaging focusing on key data points. The report looked at global markets and was over 100 pages. We are proud to say the report went on to win various global awards and accolaids for the CCRRC.
Working with CCRRC meant we had extremly rigid guidelines to work to. We designed a set of faceless charecters to assist us with telling a story of the data throughout the digital publication. We started the design process look at how the data could be viewed in web format. We set out to brain storm designs and a theme that was signed off by board level stakeholders.
