Would you like your business seen in people’s Facebook news feed? With over 1.5 billion users, Facebook is the biggest social network in the world, meaning there is a massive opportunity to get your brand’s message in front of your target audience through Facebook advertising.
These days posting here and there on your Facebook page doesn’t achieve the reach needed so a paid strategy is a vital part of your digital marketing mix.
While it’s all about updates on Facebook, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. Ad formats on Facebook have a very clear call to action so you can ensure you get people clicking who are genuinely interested in your product or service.
Facebook’s targeting options are incredibly powerful, allowing you to target people by demographics, locations, education, work, interests, behaviours, and even life events, such as having a child or moving house. Layering these together means we can define audience very clearly and present them with adverts that drive results. Similar options are available with Twitter advertising.
We can also build Custom Audiences, which allows us to target users more specifically. A common example of this is creating a list of people who have visited your website already and shown interest in your product or service. Another example would be uploading an existing email list you have to show them adverts on Facebook.
As a Facebook advertising agency we manage paid campaigns for brands across many sectors. The Facebook advertising landscape changes day by day with new advertising formats and optimisation opportunities being introduced all the time. It’s our job to stay on the pulse so having one of our Facebook specialists work for you means your business will always be on utilising Facebook advertising in the best way possible.